When writing for social media platforms like LinkedIn, Instagram and Facebook there are a number of things to keep in mind to ensure your valuable content gets seen by the right people. Here are 8 of the things we recommend you focus your attention on…
Share your IG or FB posts onto your stories
It’s a quick action that helps your content get seen by more eyeballs.
Scroll-stopping headline
Your beautifully written post won’t matter if your viewers don’t get past the first line. Ensure you grab your visitors’ attention with an irresistible hook or a headline that catches their attention and gets them to stop scrolling.
Make use of the keyword ‘search’ function
All your social media pages and your bio is searchable, so make sure your account is coming up with the right keywords to attract your ideal followers.
Avoid editing your captions after posting
When you share an image on Instagram, commitment begins to accrue (likes, comments, saves & shares).
To assess the quality of your content, the Instagram algorithm uses this engagement as a kind of ranking. Editing your captions straight after posting can cause your reach to plummet as Instagram resets your engagement ranking every time you do this!
Include a call-to-action (CTA)
Make the most of your caption space & encourage your audience to take action. This will help guide you through the shopping process and directly influence your conversion rates. For example, do you want your followers to comment, save, or click on the link in your bio?
Get personal on Linkedin
It’s easy to assume we should stick to dry content when sharing on this professional network. People still want to be able to feel connected with you, mix it up with candid and personable content.
Reuse your content
Save time and get more out of your efforts by repurposing your content and boosting your digital footprint. For example,your blog posts can be tweaked into shortened emails or Instagram posts and even shared as a LinkedIn article.
Create a list of words & phrases
This will be a good reference every time you post, to ensure it resonates with your audience and embodies your brand. This will help you when you get a little “writer’s block” ✍️
What changes are you going to make to your 2021 social media content strategy?
