1.09B
Chinese internet users
$14.8B
Australian exports to China annually
300+
Vetted on-ground partner specialists in our network
Our Vision.
To empower Australian food, hospitality, events, and export brands to thrive in China through culturally attuned, results-focused cross-border digital marketing.
We work exclusively with Australian brands in food and beverage, hospitality, events, lifestyle, and export — industries where Australian provenance, quality, and cultural credibility carry genuine weight with Chinese consumers.
Who We Help Succeed In China.
While every China strategy is different, our expertise is strongest in industries where Australian brands already hold a competitive advantage and strong reputation among Chinese consumers.
Food and Beverage
Health & Wellness
Beauty & Cosmetics
Tourism & Hospitality
Lifestyle & Export
OUR SERVICES
Navigating China’s commercial landscape requires more than just translation — it requires deep market intelligence. At Targeted 360 Digital, we engineer end-to-end launch and growth frameworks for Australian food, beverage, lifestyle, and export brands looking to scale safely and profitably.
By combining rigorous compliance structure with high-impact execution across RedNote (Xiaohongshu), Douyin (TikTok for China), and WeChat, we mitigate your upfront supply chain risks while deploying sophisticated marketing, influencer partnerships, and targeted PR content. We don’t just protect your brand; we turn your unique story into lasting, profitable Chinese market success that commands a premium price.
China Market Entry Strategy
Localised Branding & Communication
RedNote, Douyin & WeChat Marketing
Bulletproof Legal & Compliance
China Influencer (KOL/KOC) Marketing
Paid Media & Targeted Advertising
Premium Sourcing & Contract Packaging
Trade Shows, Exhibitions & PR
Our Proven China Go-To-Market Process.
Strategy & Market Readiness
We start by understanding your product properly: ingredients or formulation, production capacity, lead times, and any export history. We then confirm regulatory eligibility, and build a compliant go-to-market roadmap — including EMDG grant planning and platform approval pathways.
Compliance & Protection
We check what is required to get your product through Chinese customs, and we confirm whether your brand name and trademark are protected in China. Trademark squatting is common, and this step happens early so a squatter cannot register your name before you do.
Distributor Matchmaking
Rather than committing to a large stand or shipping stock speculatively, we run a lower-risk validation step first, in-person conversations with our vetted contacts, using samples and a translated pitch. Where it makes sense, we represent your brand directly at relevant industry events and in distributor meetings.
Influencer, KOL & Social Media
We build and manage your brand across RedNote, WeChat, and Douyin with culturally tuned content that earns trust, grows your audience, and creates the social proof distributors expect. We source and vet verified Chinese creators and manage targeted ad campaigns across China’s top platforms.
Growth & Brand Protection
Once your brand is in market, we stay involved. Our on-the-ground team monitors distributor pricing, verifies that local marketing spend is actually being executed, and manages your ongoing social presence across RedNote, WeChat, and Douyin — so your brand is always protected, always growing, and never left to run itself.
Ready To Scale
Into The Chinese Market
With Precision?
YOUR CHINA DIGITAL MARKETING PARTNER, BUILT FOR RESULTS
Enter China with Confidence, Clarity, and Zero Compliance Risk..
A China Go-To-Market Strategy Built Exclusively for Australian Brands
Breaking into China is one of the single greatest growth opportunities for Australian businesses—but it is also one of the most complex. A brilliant digital campaign is useless if your trademark is hijacked, your inventory gets stuck at customs, or your product’s shelf life drains away on a hot shipping dock.
That’s why we build your China strategy from the ground up, starting where it matters most: building the essential foundation for successful market access. Before a single piece of marketing goes live, we handle your comprehensive target market assessment, trademark protection, competitor analysis, and pricing strategy to insulate your business from upfront risk.
Only once your operational and compliance foundation is bulletproof do we engineer your digital growth framework. From navigating strict content rules to managing native execution across RedNote, WeChat, and Douyin, we ensure your brand builds genuine trust with Chinese consumers safely, legally, and sustainably.
Leverage available government funding—such as the EMDG—to claim back up to 50% of your export marketing, brand localisation, and trademarking costs.
Real Results. Real Chinese Consumers.
45 brands. 4 events. 350 distributor meetings. 10M+ media impressions —
in 6 months.
Revenue grew from $40M to $80M in two years after launching online.
Our partner network has delivered campaigns for Hengshun Group, Ping An Insurance, and major Australian exporter programmes.
Up to 50% of Your China Marketing Investment May Be Reimbursable
Through the Australian Government's Export Market Development Grant (EMDG), eligible businesses can claim back up to 50% of their marketing, brand localisation, and trademarking costs. We structure every engagement to maximise your EMDG eligibility — so the real cost of your China strategy is often half what it appears.
THE PERSON BEHIND THE STRATEGY
Phoebe Lay — Melbourne-Based, China-Fluent, Award-Winning.
Phoebe is an Australian-born Chinese digital marketing specialist fluent in Mandarin, Cantonese, and Hakka — with a 300+ strong on-the-ground partner network across Shanghai, Shenzhen, Guangzhou, and Hong Kong. Global 100 Winner 2023, 2025, and 2026.
