About Targeted 360 Digital.
YOUR DEDICATED BRIDGE BETWEEN AUSTRALIA AND CHINA
A holistic, end-to-end approach to your China market growth.
Breaking into China stands as one of the largest untapped growth opportunities for Australian businesses—yet it is also one of the most complex, high-stakes markets to enter. Beyond cultural nuances, Australian companies face language barriers, unfamiliar and fast-changing regulations, and domestic digital platforms that Australians cannot navigate from outside China.
Targeted 360 Digital was built specifically to solve this. We deliver a complete China Go-To-Market Strategy for Australian brands — a clear, actionable roadmap to enter China, build genuine trust with Chinese consumers, and grow sustainably — fully compliant with local platform policies, content rules, and cultural norms.
We eliminate language barriers, compliance risks, and costly missteps, so you can focus on what you do best while we handle the China side.
Our Vision.
To empower Australian food, hospitality, events, and export brands to thrive in China through culturally attuned, results-focused cross-border digital marketing.
We work exclusively with Australian brands in food and beverage, hospitality, events, lifestyle, and export — industries where Australian provenance, quality, and cultural credibility carry genuine weight with Chinese consumers.
Who We Serve.
We work exclusively with Australian brands that are serious about growing in China. Our clients span five industries where Australian provenance, quality, and lifestyle credentials carry genuine weight with Chinese consumers.
Food and Beverage
Hospitality and Tourism
Events and Entertainment
Lifestyle and Beauty
Export and Retail
MEET YOUR CHINA MARKET SPECIALIST
Meet Phoebe Lay – Your Dedicated Bridge Between Australia and China.
As an Australian-born, Melbourne-based Chinese digital marketing specialist, Phoebe Lay is your dedicated personal bridge connecting Australian businesses to the fast-growing Chinese digital market.
Fluent in Mandarin, Cantonese, and Hakka, Phoebe removes the language, cultural, and communication barriers between Australia and China — enabling authentic messaging, smooth cross-border collaboration, and reliable local market insight.
With deep, hands-on expertise across China’s social media and e-commerce ecosystems, Phoebe delivers clear, actionable marketing output while guiding clients through every step of their China growth journey.
Phoebe doesn’t just deliver generic marketing advice. She proactively identifies high-impact opportunities, optimises your marketing output for maximum visibility and conversion, and keeps you fully informed on the latest algorithm updates, platform trends, and regulatory changes across Chinese social media.
Awards.
- Whitehorse Business Group Finalist – Young Business Leader of The Year (2021)
- Social Enterprise Award 2023 – Melbourne Business Network
- APAC Insider – Australian Enterprise Awards 2023
- Global 100 – 2023, 2025, 2026
- Coach Foundation – Top 20 Social Media Coaches of 2022
Here’s what we do.
China Market Entry Strategy & Compliance
China Social Media Management
China Influencer (KOL/KOC) & Paid Media
Business Development & Lead Generation
300+ ON-THE-GROUND SPECIALISTS ACROSS CHINA AND HONG KONG
Our China Partner Network.
To empower Australian food, hospitality, events, and export brands to thrive in China through culturally attuned, results-focused cross-border digital marketing.
We work exclusively with Australian brands in food and beverage, hospitality, events, lifestyle, and export — industries where Australian provenance, quality, and cultural credibility carry genuine weight with Chinese consumers.
300+
On-the-ground specialists  across China and Hong Kong
26 yrs
Combined brand marketing  experience in the China market
4 cities
Partner locations —  Shanghai, Shenzhen, Guangzhou, Hong Kong
Listed clients
Including Hengshun Group, Â Ping An Insurance and major banks
Where Our Partners Are Based.
Douyin Content & Live Streaming
Short video production, scripting, editing and live stream execution for Chinese e-commerce and brand campaigns — driving engagement, sales and brand visibility on Douyin.
Shanghai
Paid Media & Performance Marketing
High-performance ad campaign  management across Douyin, WeChat, RedNote and Baidu — optimised for lead  generation and conversion.
Shenzhen
KOL/KOC & Influencer Marketing
Verified creator sourcing,  campaign management and authentic brand seeding across China’s top lifestyle  and commerce platforms.
Guangzhou
Cross-Border & Brand Localisation
Foreign entity onboarding,  brand localisation strategy, multilingual content adaptation and compliance  advisory for Australian brands entering China.
Hong Kong
Our partner network has delivered campaigns for listed  companies including Hengshun Group (three consecutive years of Douyin live  stream campaigns) and Ping An Insurance (Health & Wellness Lecture Series  across WeChat). Their results speak for themselves: one automotive client  averaged 1-2 inquiries per day with a peak of 23 in a single day. One repair  business generated nearly 100 enquiries from a single video.
When you work with Targeted 360 Digital, you get Phoebe’s  Australian-based strategy and account management — backed by 300+ specialists  executing on the ground, in-language, in real time.
