About Targeted 360 Digital.
YOUR DEDICATED BRIDGE BETWEEN AUSTRALIA AND CHINA
A holistic, end-to-end approach to your China market growth.
Australian brands kept losing money entering China the wrong way — through offshore contacts with no accountability, no compliance knowledge, and no understanding of how Australian businesses actually operate. The result was predictable: banned accounts, hijacked trademarks, wasted budgets, and zero traction.
Targeted 360 Digital was founded to change that. We are not a distributor. We are not an offshore agency. We are the Australia-based strategist who designs your market entry, manages your partner network, and stays accountable to your commercial outcomes — from your first free consultation to your first Chinese customer.
Our model works because of where we sit: Melbourne-based, with permanent on-the-ground partner teams across Shanghai, Shenzhen, Guangzhou, and Hong Kong. You get Australian-based strategy and account management — backed by 300+ specialists executing in-language, in real time, with full compliance accountability at every stage.
300+
On-the-ground specialists  across China and Hong Kong
26 yrs
Combined brand marketing  experience in the China market
4 cities
Partner locations —  Shanghai, Shenzhen, Guangzhou, Hong Kong
Listed clients
Including Hengshun Group, Â Ping An Insurance and major banks
MEET YOUR CHINA MARKET SPECIALIST
Meet Phoebe Lay – Your Dedicated Bridge Between Australia and China.
As an Australian-born, Melbourne-based Chinese digital marketing specialist, Phoebe Lay is your dedicated personal bridge connecting Australian businesses to the fast-growing Chinese digital market.
Fluent in Mandarin, Cantonese, and Hakka, Phoebe removes the language, cultural, and communication barriers between Australia and China — enabling authentic messaging, smooth cross-border collaboration, and reliable local market insight.
With deep, hands-on expertise across China’s social media and e-commerce ecosystems, Phoebe delivers clear, actionable marketing output while guiding clients through every step of their China growth journey.
Phoebe doesn’t just deliver generic marketing advice. She proactively identifies high-impact opportunities, optimises your marketing output for maximum visibility and conversion, and keeps you fully informed on the latest algorithm updates, platform trends, and regulatory changes across Chinese social media.
Awards.
- Whitehorse Business Group Finalist – Young Business Leader of The Year (2021)
- Social Enterprise Award 2023 – Melbourne Business Network
- APAC Insider – Australian Enterprise Awards 2023
- Global 100 – 2023, 2025, 2026
- Coach Foundation – Top 20 Social Media Coaches of 2022
300+ ON-THE-GROUND SPECIALISTS ACROSS CHINA AND HONG KONG
Our China Partner Network.
To empower Australian food, hospitality, events, and export brands to thrive in China through culturally attuned, results-focused cross-border digital marketing.
We work exclusively with Australian brands in food and beverage, hospitality, events, lifestyle, and export — industries where Australian provenance, quality, and cultural credibility carry genuine weight with Chinese consumers.
Where Our Partners Are Based.
Douyin Content & Live Streaming
Short video production, scripting, editing and live stream execution for Chinese e-commerce and brand campaigns — driving engagement, sales and brand visibility on Douyin.
Shanghai
Paid Media & Performance Marketing
High-performance ad campaign  management across Douyin, WeChat, RedNote and Baidu — optimised for lead  generation and conversion.
Shenzhen
KOL/KOC & Influencer Marketing
Verified creator sourcing,  campaign management and authentic brand seeding across China’s top lifestyle  and commerce platforms.
Guangzhou
Cross-Border & Brand Localisation
Foreign entity onboarding,  brand localisation strategy, multilingual content adaptation and compliance  advisory for Australian brands entering China.
