Your Australian Brand, Scaled for China
No Guesswork, No Risk..
YOUR COMPLETE CHINA DIGITAL MARKETING SOLUTION
From go-to-market strategy to RedNote, WeChat and Douyin social media management - we help Australian businesses enter and scale in China safely, compliantly, and profitably. EMDG-eligible marketing services to help you claim back 50% of your export costs.
Breaking into China is one of the biggest growth opportunities. But it’s also one of the most complex – unfamiliar platforms, strict compliance rules, cultural nuances, and the very real risk of getting it wrong and losing access before you even start.
That’s why we built our China Go-To-Market Strategy specifically for Australian brands who want to enter and scale in China with confidence, clarity, and zero compliance risk.
We deliver a clear, actionable roadmap to help you establish a compliant brand presence, build trust with Chinese consumers, and grow sustainably – without language barriers, cultural missteps, or costly mistakes that could get you banned from platforms or delay your market entry.
This isn’t generic global marketing. It’s an end-to-end framework designed to navigate China’s unique digital ecosystem, ensure full adherence to platform policies, advertising laws, and cross-border requirements – and deliver real, measurable traction with Chinese buyers.
HOW WE WORK
Your China Growth Journey — Step by Step.
From your first free consultation to your first Chinese customer — here’s exactly what working with Targeted 360 Digital looks like.
Step 1 — DISCOVER
Step 1 — DISCOVER: Free Strategy Session
We review your brand, goals, and China market readiness in a free 30-minute consultation. No jargon, no pressure.
Step 2 — IDENTIFY
Step 2 — IDENTIFY: Market and Platform Assessment
We identify which Chinese platforms fit your product, assess your industry eligibility, and flag compliance requirements upfront.
Step 3 — STRATEGISE
Step 3 — STRATEGISE: China Go-To-Market Roadmap
We build your bespoke 30/60/90-day plan — platform selection, content strategy, budget allocation, and EMDG-aligned investment planning.
Step 4 — BUILD
Step 4 — BUILD: Brand Setup and Compliance
We register your brand on the right platforms, complete foreign entity verification, localise your messaging, and ensure full compliance from day one.
Step 5 — GROW
Step 5 — GROW: Launch, Manage and Scale
We create and manage your content, run KOL campaigns and paid media, monitor platform policy changes, and report on performance monthly.
Step 6 — CONVERT
Step 6 — CONVERT: Lead Generation and Business Development
We connect you with qualified distributors, importers, and Chinese buyers — turning brand awareness into real cross-border revenue.
Why Most Brands Struggle (And How We Solve It).
Entering China isn’t just about translating your content or posting on social media. It’s about navigating complex commercial, legal, and operational landscapes before your product even arrives.
The Challenges
Challenge 1: The Trademark & IP Barrier
Many Australian brands discover too late that a “trademark squatter” has already registered their name in China, completely blocking them from legally distributing or opening official e-commerce storefronts.
Challenge 2: Supply Chain & Cold-Chain Fragility
Shipping fresh products, live-culture beverages, or short shelf-life food requires precise planning. Losing 2 months in transit or experiencing a single temperature break in a fragmented logistics chain can ruin an entire container.
Challenge 3: High Entry Cost & Misallocated Budgets
Between strict formulation testing (SAMR compliance), platform onboarding fees, and marketing, costs add up fast. Brands frequently waste capital on generic marketing campaigns without securing proper B2B sales channels first.
Challenge 4: Rigid Advertising Laws & Shifting Policies
China’s digital ecosystem moves at lightning speed. Using banned language or non-compliant claims on RedNote, Douyin, or WeChat can lead to sudden account blocks and severe platform penalties.
Most brands that enter China without the right partner face one of three costly outcomes: hijacked intellectual property, wasted export budgets, or zero physical traction on shelves. We have built our entire framework around making sure none of those happen to you.
We eliminate every one of those risks.
Our consulting and incubation framework ensures you build an ironclad foundation from day one.
We act as your strategic architects: conducting deep target market assessments, securing your trademarks, auditing your product formulation compliance, and mapping the most profitable supply chain route.
Once your business foundation is safe, we deploy our native on-the-ground network to execute flawless digital campaigns, influencer partnerships, and localized PR that strictly adhere to Chinese advertising laws. Finally, we seamlessly bridge the gap by connecting your brand directly with trusted, vetted in-market distribution and logistics networks.
The Final Outcome
You enter China legally, safely, and commercially prepared, with a fully compliant brand presence that reaches the right buyers. You scale with a structured, step-by-step strategy designed specifically for premium Australian exporters—supported by EMDG grant eligibility to claim back up to 50% of your costs—and backed by an expert who understands both sides of the border.
No guesswork. Locked-in compliance. Sustainable commercial growth.
Ready To Scale
Your Australian Brand
Into China with Confidence?
Let’s talk about your goals and build a roadmap that works for you. Whether you’re just starting to explore the Chinese market or ready to launch, we’ll give you the clarity, strategy, and support you need to grow safely and sustainably.
